Sonja Radas

161028_sloanneuroeconomicslab_final_hires-7674I am interested in both “micro” and “macro” perspective of innovation. At “micro” level I am interested in methodology of product design and development. At “macro” level I study innovative behavior of firms and regions. I also did research in service marketing and retailing.

I am currently at NEL as a Marie Curie IOF fellow, working on improving existing methodology for new product design by incorporating Bayesian Truth Serum in purchase intention surveys and conjoint analysis.

My academic training includes PhD in Marketing from University of Florida (1996), PhD in Mathematics from University of Florida (1994), Master in Mathematics (1988) and Diploma in Mathematics (1984), both from University of Zagreb, Croatia. Since 2002, I have been employed at the Institute of Economics Zagreb, where I am Senior Research Fellow. From 1996 to 2002 I was on the faculty of Washington University in St. Louis.

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